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Monday, May 14, 2012

PDF Files - The Right Way

Before we had PDFs we could only see a file if we installed a program that would work with that file type. PDFs made life easier. We can now view files that you could normally not see without having the program.

I would say Acrobat has created one of the best programs you can have - a must have at that.

But, as with any program, it is only as good as the one who utilizes it.


For instance, when creating a PDF to proof images made you must flatten the image. This will keep your text format the way you see them on your screen. If you do not do this you will see a Curlz font that you used on your screen and the recipient could see a basic Arial font because it will default to the font of the recipient despite the fact you actually designed it with the Curlz font.


PDF creations are seriously lacking when sending documents as a form. If you or your company scans forms to send to clients then you are expecting your clients/customers to have a printer and a scanner. I never assume anything.


ASSUME - It makes an ASS out of U & ME!


Rather than assuming your client has this equipment ready at their fingertips and the knowledge on how to use it - CREATE AN INTERACTIVE FORM.

Forms are so great and much more professional than a blurry scanned PDF.

The recipient can type in the information quickly using the tab button to navigate to each entry box. They CAN electronically sign a form and it will stand up in a court of law with the right jargon. And, best of all, they still have the option of printing the form out if they prefer to stay old school.


Every company needs to be as professional as possible. Even the smallest companies. So impress everyone with your PDF creation skills.

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